Blurb Delivers Integrated Bookmaking for Adobe Photoshop Lightroom 4, Available Now

Collaboration solves customer demand for streamlined bookmaking process within Lightroom 4

San Francisco, Calif.
marzo 05, 2012

Blurb, the creative publishing and marketing platform, today announced that its collaboration with Adobe Systems to enable streamlined bookmaking within Adobe® Photoshop® Lightroom® 4, is now available to all. The integration offers a seamless experience by providing the tools directly within Lightroom 4 “Book module” to create professional-quality photography books, coupled with a direct link to Blurb.com for printing, marketing and distribution. During the public beta period, which kicked off on January 9, Lightroom customers made more than 1000 unique Blurb books using the integrated Lightroom workflow.

“It was a top priority to give our customers an elegant photo book creation experience within Lightroom,” said Tom Hogarty, Lightroom Principal Product Manager at Adobe. “The response to our integration with Blurb during the beta period was outstanding, and reinforced our commitment to offering bookmaking tools to our customers. Blurb has truly delivered on the quality and experience requirements expected by Adobe customers.”

Blurb offers the greatest number of book customization options of any on-demand publishing platform, including the rich array of paper, end sheet and case cover options within its recently launched ProLine. Additionally, Lightroom users will be able to take advantage of Blurb's online marketing tools and sell their books in the Blurb online bookstore, which provides professional photographers with an easy way to market and distribute their books.

“As a longtime Adobe user, it’s dramatically improved my workflow to have access to bookmaking tools directly within Lightroom,” said surf photographer, Art Brewer. “Lightroom becoming the complete photography workflow from original capture to a fully published book has single-handedly cut days off of our processing time. I can now produce new portfolios to promote by business in a flash.”

“We’re thrilled to see the response from customers, on both the Blurb and the Adobe side,” said Eileen Gittins, founder and CEO, Blurb. “The Lightroom 4 integration has enabled us to reach a whole new set of professional and enthusiast photographers who are just now discovering Blurb for the first time. The feedback from this discriminating group has been consistent: they are blown away by the quality we offer.”

This integration with Lightroom is the second Blurb bookmaking solution available to Adobe customers. Blurb also created an Adobe InDesign plug-in in 2011. More information on the partnership and the Lightroom integration can be found by going to: www.blurb.com/lightroom.

About Blurb®

Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb’s free, award-winning Blurb BookSmart® app or by using Blurb’s PDF to Book workflow. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped over 1.4 million books to 69 countries. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit www.blurb.com.

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