101 Ways to Transform Your Pharmaceutical Brand Strategy by Learning From Healthcare Professionals in Social Media is the definitive conversation-starter for your brand team, packed with ideas and tactics that are already being used by some of the world’s most innovative healthcare brands to make sure that the right message gets to the right customers at just the right time.

As a pharmaceutical brand manager, if you could hear what your customers are asking each other about your product, would it help you serve them better? This book includes more than 101 ways to use insights from conversations among healthcare professionals in public social media to transform your strategy. You will discover how to:

Support your healthcare professional customers
Collaborate online
Improve your offline marketing
Support patients
And much more!

Daniel Ghinn is CEO and Founder of Creation Healthcare, the research and strategy consultancy to healthcare companies and inventor of Creation Pinpoint, a proprietary technology behind the world’s first comprehensive service for analysing conversations among healthcare professionals in public social media.

Paul Grant is Chief Innovation Officer with Creation Healthcare. When he is not inventing new algorithms for analysing hundreds of thousands of healthcare professionals in social media, he advises pharmaceutical brands on improving outcomes by applying insights from Creation Healthcare’s research.