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Behavioural Economics for Business

The science of getting people to take action

di Bri Williams

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Informazioni sul libro
Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar. While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real world business issues. Behavioural Economics for Business is the answer.
Sito web dell'autore
https://www.briwilliams.com/
Funzionalità e dettagli
  • Categoria principale: Business ed Economia
  • Formato del progetto: 15×23 cm
    N° di pagine: 250
  • Isbn
    • Copertina morbida: 9780464704256
  • Data di pubblicazione: ott 15, 2018
  • Lingua English
  • Parole chiave behavioural economics, change management, sales
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Informazioni sull'autore
PeoplePat
Bri Williams
Australia

Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.

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