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Alex Striler has been involved in action sports since 1998. During the Internet boom, Striler invested in a startup company that created merchandising websites for action sports brands. He initially partnered with Tony Alva to create an online retail and wholesale site for Alva's existing hardgoods and new softgoods. He also organized two professional skate tours across the Western states. For the next five years, Striler's company created over 30 merchandising websites for skateboarders, surfers, freestyle motocrossers and emerging action sports brands. During this time, he lobbied Wall Street to help fund the growth of middle-market action sports companies. In 2004, he became the President of Osiris Shoes. After helping to restructure Osiris, Striler worked with Championship Off Road Racing to create activation programs for sponsors and marketing partners. Striler currently raises money for entertainment venues, sanctioning bodies, race teams & action sports athletes.