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In, the tobacco landscape in Thailand is starting to undergo a significant transformation, primarily influenced by the introduction of new smoking alternatives. Among these, IQOS became a notable player, appealing to both smokers and health-conscious individuals alike. This heat-not-burn product, developed by PMI, presents an alternative to classic cigarettes by heating tobacco rather than combusting it, which supporters suggest results in a purer smoking experience and potentially fewer adverse effects.


As Thailand deals with heightened public health awareness and stricter regulations on smoking, the arrival of IQOS has sparked broad conversations about its role in shaping the upcoming of tobacco consumption in the country. With a increasing number of consumers curious about this new technology, comprehending IQOS’s ef