Move the Shampoo
Quirky lessons in behavioural effectiveness
di Bri Williams
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Informazioni sul libro
In Move the Shampoo behavioural specialist Bri Williams introduces you to fourteen key lessons in behavioural effectiveness. You'll learn why influencing customer behaviour depends on:
- Wearing tennis shoes
- Guarding the potatoes
- Positioning the birdbath
- Dropping the car keys
- Tiling the floor
- Taming the Time Lord
- Unjamming the suitcase
- Moving the shampoo and more!
- Wearing tennis shoes
- Guarding the potatoes
- Positioning the birdbath
- Dropping the car keys
- Tiling the floor
- Taming the Time Lord
- Unjamming the suitcase
- Moving the shampoo and more!
Sito web dell'autore
Funzionalità e dettagli
- Categoria principale: Business ed Economia
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Formato del progetto: 15×23 cm
N° di pagine: 48 -
Isbn
- Copertina morbida: 9780464693185
- Data di pubblicazione: ott 17, 2018
- Lingua English
- Parole chiave behavioural economics, conversion, sales
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Informazioni sull'autore
Bri Williams
Australia
Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.