As a first step in revisiting the General Plan for Yorba Linda, the City of Yorba Linda and The Planning Center prepared this high quality, graphic-rich Community Profile that examines the City from a physical, social, environmental, and economic perspective.



In particular, the Community Profile focuses on changes to economic, fiscal, and demographic trends that occurred since the City last updated its general plan over 15 years ago. The resulting book serves four main purposes:



1. Memorialize and celebrate Yorba Linda

2. Provide a snapshot of conditions and trends

3. Serve as a resource for decisions and discussions

4. Supply data to validate and update the City’s vision



The Community Profile was also used by the City during a trip to the 2010 International Council of Shopping Centers Conference as one way of engaging potential commercial businesses and demonstrating the value of locating in Yorba Linda.



Together, the City and The Planning Center were able to take what is normally a technical document that sits on the shelf and produce a coffee table quality hardcover book that is proudly displayed and distributed by City Staff and elected officials. Our goal was to create a book that is enjoyed not just by planners, but by all who live and work in Yorba Linda.