This book was written especially for our grandchildren, who live quite a long distance from their Granddad Erik. I knew I had to publish something when our Granddaughter, age 16, told us she thought G-Dad Erik had been a fisherman as his profession! No, only a big hobby! But also, PR folks will enjoy hearing about Erik's PR career and some amazing PR campaigns he and colleagues developed. Also, there is Peterson ancestry, back to the Earl of Caithness (Scotland).